01/08 — ARRIVAL
Viraj Rhode
WELCOME TO THE
Business Development · Web3 Growth · Founder, XPR 360
TRAVEL THROUGH MY STORY
01
2015 — 2021
Honda logo

Honda Motorcycle & Scooter India

I began in engineering — leading 150+ international new-model export projects worth $180M annually across the US, Japan, Italy, the Middle East and Latin America. This is where I learned systems thinking, quality discipline, and how to execute at scale.

Engineering
Manufacturing
Quality
Execution
02
2018 — Present

Eight Years Inside Web3

Business development, GTM strategy, venture capital, partnerships and token launches — working with DWF Labs, global founders, VC firms and the world's top exchanges: Binance, OKX, Bybit, KuCoin, Gate, MEXC, Bitget. $20M+ in business closed, 200+ projects evaluated, 100+ strategic partnerships built.

Market Making
VC Investment
Token Launches
Ecosystem Building
03
Now

Which Led Me To XPR 360

Every deal, every partnership, every ecosystem I helped build was leading somewhere — toward building experiences, not just closing transactions. That story unfolds later in this journey.

XR / AR / VR / MR
Spatial Computing
Experience Design
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Export Projects Led
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Years in Web3
$0M+
Business Closed
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Projects Evaluated
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Strategic Partnerships
Trusted Deal Flow

Deals routed through the world's biggest exchanges.

Every listing and market-making deal I've closed runs through relationships with these platforms — hover each to see the scale.

Binance logo
Binance
Founded 2017 · World's largest exchange by volume · 185M+ users in 180+ countries
OKX logo
OKX
Founded 2017 · Top-5 global exchange by volume · Millions of users across 180+ countries
Bybit logo
Bybit
Founded 2018 · Among the largest derivatives & copy-trading platforms globally
KuCoin logo
KuCoin
Founded 2017 · "The People's Exchange" · 800+ listed assets, 200+ countries
Gate logo
Gate
Founded 2013 · One of the oldest surviving exchanges · 3,000+ listed tokens
MEXC logo
MEXC
Founded 2018 · Known for broad, early altcoin listings · Millions of global users
Bitget logo
Bitget
Founded 2018 · Global leader in copy trading · Tens of millions of users
HTX
HTX
Founded 2013 (formerly Huobi) · One of the earliest major global exchanges
The World I've Worked In

Partnerships across continents.

Move your cursor over a region to explore
Case Studies

Not a portfolio. A record of what actually happened.

01
DWF Labs logo

Market Making at Scale

DWF Labs
Problem
Portfolio projects needed real liquidity and credible access to top-tier exchanges — not just capital.
Strategy
Identify high-potential Web3 projects, structure market making and VC deals, build direct lines into exchange listing teams.
Execution
Ran end-to-end deal cycles — lead generation, negotiation, close — coordinating with Binance, OKX, Bybit, KuCoin, Gate, MEXC and Bitget.
Impact
50+ deals closed, $20M+ in business value, 200+ projects evaluated.
Lesson
Technology doesn't close deals. Trust, relationships and clear structure do.
02

Launching $BULLA with a 14M-Follower Celebrity

HasbiLand
Problem
A new token needs instant trust and distribution in a crowded, skeptical market.
Strategy
Design GTM and tokenomics around Hasbulla's built-in global fame — 14M+ followers — instead of buying attention from scratch.
Execution
Crafted listing strategy, liquidity management, KOL and investor onboarding for a coordinated launch on Binance, KuCoin and HTX.
Impact
100+ partnerships concluded; successful top-tier exchange launch; GameFi + MemeFi growth strategy executed.
Lesson
Attention is the scarcest resource in Web3. Borrow it wisely, and back it with real structure.
The Face
Hasbulla Magomedov
Hasbulla Magomedov Global internet phenomenon · UFC signee

From viral campaigns to sold-out events, Hasbulla brings unmatched reach and global audience engagement to a brand.

11M+Followers Across Social Media
168M+Organic Video Views Per Year
1.6B+TikTok Hashtag Views (#Hasbulla)
60M+Views On Most Viral Video
75%Followers Are Ages 18–34
80%Hyper-Engaged Male Followers
03

Prototyping the Future of Experience

XPR 360
Problem
Brands and institutions struggle to turn complex ideas into genuine audience understanding and participation.
Strategy
Build a disciplined method — XPR OS™ — that diagnoses the real opportunity before choosing any technology.
Execution
Assembling XR, AR, VR, projection and spatial computing capability into pilots across automotive, museums, tourism and corporate innovation.
Impact
Early pilots in motion — this is the next chapter, and you're reading it as it's written.
Lesson
Technology is simply the medium. Experience is the product.
Philosophy

How I think about business and experience.

01
Experience Economy

Products are commodities. Experiences are memories — and memories are what people actually pay a premium for.

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02
Future of XR

XR won't replace reality — it will quietly sit inside retail, museums, training and events until it's just "how things are done."

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03
Business Strategy

Every deal I've closed started with the same question: what does this person actually need, not what are they asking for.

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04
Innovation

Innovation isn't the newest tool. It's the oldest problem, solved in a way nobody bothered to try before.

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05
Partnerships

A partnership is a bet that the other side's success makes yours bigger. I only take bets I believe in.

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06
Consumer Psychology

People don't remember what you told them. They remember how moving through your world made them feel.

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07
Technology Adoption

New technology gets adopted the moment it stops feeling like technology and starts feeling like magic that just works.

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08
Systems Thinking

Honda taught me this: nothing happens in isolation. Every deal, every experience, is one part in a bigger machine.

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Everything Led Here

XPR 360The Experience Growth Company

I'm building one of India's future experiential technology companies — turning business objectives into memorable, measurable and scalable experiences through XR, AI, AR, VR, MR, projection mapping and spatial computing.

Strategy
Immersive Technology
Experience Design
Intelligence
01Diagnose
02Prototype
03Deploy
04Measure
05Scale

Let's build somethingpeople never forget.

Opening your email client with this introduction...