8+ years across Web3 business development, institutional relationships, market making, liquidity, investments, GTM, token launches, exchange strategy and ecosystem partnerships — combining commercial judgment with hands-on execution.
Institutional Web3 BD, market making, liquidity, investments, token launches, partnerships and large-scale international project execution — with the numbers and case work behind it.
View Experience →I help across strategic diagnosis, token launch, liquidity, market making, exchanges, regional KOL distribution, OTC and strategic transactions, partnerships and ecosystem access.
Explore How I Can Help →From early content and KOL work to exchange ecosystem exposure, DeFi, launch ecosystems, token-launch strategy and institutional market infrastructure — a progression across every layer of the industry.
Entered Web3 through marketing, KOL networking, AMA hosting, content and PR work — building relationships across 20+ projects including CoinMarketCap, Huobi Global, Frontier, Sidus Heroes, Enjinstarter and The Killbox.
Built an organic crypto content and trading community across Twitter and Telegram, growing relationships with projects, KOLs and VCs along the way.
Handpicked for Binance's Global Affiliate Partnership Program on the basis of content quality — the beginning of direct exchange ecosystem exposure. This was an affiliate partnership, not employment.
Moved deeper into DeFi and DEX — leading marketing, product and PR strategy, KOL/influencer management across Telegram, Discord, Twitter and YouTube, AMA events and Twitter Spaces, plus business development across launchpad partnerships, DEX integrations, audit partners and Smart Contracts as a Service.
Also led business proposals, negotiation, market research and competitive analysis across the DeFi landscape.
Built significant launch-ecosystem experience — global KOL management, influencer research and onboarding across Twitter, Telegram, Discord, TikTok and YouTube, project growth, go-to-market and launch strategy, team management and pre/post-launch marketing negotiation.
Expanded into partnerships, GTM and token-launch strategy — Web3 project evaluation, CEX/DEX listings, tokenomics and token liquidity management, KOL onboarding, investor management and growth strategy across GameFi and MemeFi.
Worked across the commercial and GTM functions supporting the $BULLA launch and its expansion onto exchanges including Binance, KuCoin and HTX. Read the full case study ↓
Entered institutional Web3 — market making, VC investments, OTC deals, client relationship building, ecosystem support, institutional BD, project acquisition and liquidity solutions, working closely with top-tier exchanges including Binance, OKX, Bybit, KuCoin, Gate, MEXC and Bitget.
I combine eight-plus years of Web3 experience with relationships across exchanges, market makers, investors, KOLs, trading communities and infrastructure companies to help projects and ecosystem participants move commercial objectives toward execution.
Directed 150+ full-fledged new model projects on an approximately $180M yearly basis — coordinating international teams across the USA, Italy, Japan, Chile, Peru, Colombia, the Middle East, Sri Lanka, Nepal and Bangladesh. The foundation for the structured execution and cross-border project discipline behind the Web3 work above.
Not simply introductions. A process for turning a commercial objective into a coordinated, executable path.
I can engage on a focused problem or combine multiple capabilities around a larger commercial objective.
Root-cause diagnosis before committing resources.
Commercial architecture from pre-TGE through launch.
Market quality, provider fit and liquidity structure.
Venue strategy and the work around market access.
Regional distribution built around conversion.
Transaction opportunities and relevant counterparties.
Commercial relationships across the ecosystem.
Not "I know everyone." Years spent building relationships across multiple layers of the Web3 ecosystem — and the ability to activate the relevant ones based on the requirement.
Specialists · strategic counterparties · ecosystem relationships — activated as required, not disclosed as a client list.
A commercial operating layer for Web3 companies with multiple requirements at once — strategy, exchanges, market making, liquidity, KOLs, regional distribution, OTC, strategic transactions, GTM, partnerships and ecosystem access — coordinated through one commercial relationship.
I start with the problem, not the provider. Each mandate is built around what the project actually needs — then the right capabilities and relationships are activated when they fit.
For teams that need clarity on the real commercial problem before committing resources.
Pre-TGE planning, distribution, market access, liquidity, KOLs and coordinated launch execution.
MM selection and review, market-quality KPIs, venue allocation, negotiation and remediation.
CEX/DEX strategy, listing readiness, venue prioritization and commercial coordination around access.
KOL, agency, community and trader/user acquisition support across APAC, MENA, LATAM and other priority markets.
OTC opportunities, treasury liquidity, strategic investment access, project acquisitions and deal coordination.
Strategic partnerships, VCs, L1/L2 ecosystems, launchpads, infrastructure and regional expansion.
A cross-functional solution for weak volume, liquidity, fragmented markets, low demand or declining traction.
Serious engagements begin with understanding the situation before prescribing the solution. Research and AI accelerate the work; I make the strategic call.
HasbiLand's $BULLA took the cultural weight of Hasbulla — one of the internet's most recognizable faces — and turned it into a live, multi-exchange Web3 token, expanding through MEXC, HTX and KuCoin before entering the Binance ecosystem via Binance Alpha and, later, Binance Futures. At HasbiLand, Viraj worked across the commercial layer of that launch — GTM strategy, exchange access, tokenomics, liquidity, KOL distribution, investor relationships and partnerships — as part of the team moving the project from strategy into execution.
Hasbulla already had enormous, pre-existing cultural recognition — a global, multi-platform following built entirely outside of crypto. The opportunity was to translate that recognition into a functioning Web3 asset. The challenge was never simply "launch a token" — it required positioning, tokenomics, liquidity, exchange access, KOL distribution, investor relationships, partnerships, community management and marketing to move in parallel, then hold together after launch day. That commercial coordination — not the token contract itself — is where the real work sits, and where Viraj's role was concentrated.
Tied directly to HasbiLand's documented responsibilities — not a generic BD job description. Click a card for detail.
Crafting go-to-market strategy for the launch — sequencing positioning, community and channel activity ahead of TGE.
Working across the commercial functions supporting the launch itself, from presale through TGE and early trading.
Supporting exchange strategy and listings across CEX and DEX venues as part of the project's market-access plan.
Working on tokenomics strategy — allocation, vesting and structure decisions that shape long-term token health.
Token liquidity management — supporting the depth and stability a newly listed token needs to actually trade.
Onboarding KOLs into the launch campaign, drawing on a global KOL/influencer network built over prior roles.
Managing investor relationships around the project — a documented part of HasbiLand's commercial function.
Identifying, evaluating and concluding strategic partnerships as part of 100+ Web3 projects evaluated at HasbiLand.
Developing marketing strategy to improve content quality, engagement and reach through the launch window.
Growth strategy spanning GameFi and MemeFi — the categories HasbiLand's broader portfolio operates across.
Click a stage to see its role in the sequence.
Click a row for context. Dates and figures below are sourced from official exchange announcements and the project's own channels — see Sources at the end of this case study.
BULLA has also traded across additional centralized exchanges including XT.COM, LBank, AscendEX, BingX, BitMart and Poloniex, plus decentralized venues on PancakeSwap (BSC) — per exchange-aggregator data. Exact listing dates for these were not independently confirmed for this case study and are omitted rather than estimated.
Presented with exact terminology: BULLA has not been confirmed as a Binance Spot listing. Its verified Binance milestones are Binance Alpha and Binance Futures.
Figures verified via BscScan (on-chain supply and contract), official exchange/Binance announcements and the project's own channels — full list under Sources below. Price and market cap move continuously; for live figures see CoinMarketCap or CoinGecko directly rather than a static number on this page.
Figures reflect media-reported counts and will have moved since; the point is the scale of an audience built entirely outside crypto — the actual GTM challenge on this launch.
BULLA demonstrates the type of commercial coordination I now bring to projects: understanding the requirement, mapping the right counterparties, coordinating market access, distribution and partnerships, and helping move a project from strategy into execution.
Have a similar commercial requirement?
Start a ConversationThis case study describes commercial and go-to-market work performed as part of a team at HasbiLand — not a claim of sole authorship of BULLA, control over any exchange's listing decision, or an endorsement of BULLA as an investment. Market data is historical and for illustrative purposes; it is not investment advice.
Confidential by nature — most engagements sit under NDA. The framework below is applied consistently across every engagement.
I help projects review market-making and liquidity setups across contract structure, risk, benchmarking, negotiation, performance monitoring, anomaly detection, venue allocation and contingency planning. I can draw on specialist resources where required, with any referral relationship disclosed.
Research, operator notes and commercial analysis from across Web3 — built to show how I think, not just what I have done.
Weak token volume is not automatically a market-maker failure. Viraj separates market quality, venue structure, distribution, demand and MM execution using real depth data, diagnostic frameworks and case studies.
A token listing creates access, but it does not guarantee liquidity, depth, tight spreads or sustainable demand. Viraj examines the market-health stack projects should design before and after TGE, using current exchange-depth data and real market-structure case studies.
An entrepreneurial track record alongside the Web3 commercial career — assembling XR, AR, VR, projection and spatial-computing capability into experiences and pilots across automotive, museums, tourism and corporate innovation.
Alongside selected commercial mandates, I remain open to the right senior full-time opportunity where my experience across Web3 BD, institutional relationships, market making, liquidity, GTM and ecosystem partnerships can create meaningful long-term impact.
Tell me where you are, what you're trying to achieve and where you're facing friction. The more context you provide, the more useful the strategic assessment can be. Reach out directly below, or run through the discovery.
Your submission has been securely received. Relevant information may be independently researched and evaluated before the next conversation. No strategy or third-party outreach is triggered without Viraj's review.
